In the world of social commerce, Xiaohongshu has become a powerful platform for brand promotion and content marketing. However, for newcomers, it’s easy to unknowingly trigger hidden “sensitive words” rules that can limit the reach of your content or even lead to account bans. Here’s a comprehensive guide on how to avoid these pitfalls and navigate Xiaohongshu successfully.
How to Get Started with Xiaohongshu
If you’re new to Xiaohongshu and feeling a bit overwhelmed by the registration process, profile setup, and content creation, don’t worry! I’m here to guide you through everything from A to Z. Let’s build a professional and attractive Xiaohongshu account that stands out.
1. Register and Set Up Your Profile
- Personal Bio: Think of it like your social media tagline. Keep it short and sweet, but make sure it tells people what you do. For example, “Career Blogger | Advertising Enthusiast”.
- Location & Identity: Select your city and choose an identity that reflects your niche (e.g., “Fashion Influencer” or “Tech Enthusiast”). This helps Xiaohongshu recommend your content to the right audience.
2. Content Strategy & Niche
- Choosing your niche is essential. Your content direction will influence who follows you. Here are some ideas:
- HR Professional → Career tips and advice
- Beauty Buff → Skincare and makeup tutorials
- Pick what you’re passionate about and aim for high-quality content in that field.
3. Engage with Other Creators
- Follow Influencers: Discover and follow influencers in your niche. Observe how they engage with their followers and what type of content they post.
- Interaction is Key: Like, comment, and share relevant posts to boost your visibility. Xiaohongshu will also categorize you under the right tags.
4. Content Creation Tips
- Cover Photos: The cover photo is what draws people in. Make sure it’s eye-catching! Ideal size: 8×10.5 cm. Keep your colors simple and impactful—stick to 2-3 main colors.
- Captivating Titles: Titles should grab attention but stay true to your content. For example
- “How to Make the Best Spaghetti in 10 Minutes!”
- “5 Tips for Effortless Fall Outfits”
- Write Engaging Content: Keep paragraphs short (2-3 lines), highlight key points, and add trending hashtags like #CareerAdvice or #FashionTips to increase visibility.
5. Boost Your Interaction
- Be creative to drive engagement! Host fun activities like guessing movie screenshots or ask thought-provoking questions to get comments.
- But keep in mind, avoid overusing these tricks as they might affect your niche accuracy in the long run.
6. Additional Tips
- Creative Center: Xiaohongshu’s “Creative Academy” offers free courses on content creation, filming, and editing for beginners.
- Tagging Official Accounts: Don’t forget to tag “薯队长” when posting for a chance to get featured by Xiaohongshu!
With these simple steps, you’ll be ready to dive into Xiaohongshu and start building a valuable account. Remember, consistency and quality content are key to long-term success!
How to Avoid Sensitive Words Easily
1. Why Sensitive Words Matter on Xiaohongshu?
- Protecting the Community Environment: Xiaohongshu has a strict content review system in place to filter harmful information and maintain a healthy platform environment.
- Protecting User Interests: Blocking sensitive words helps prevent false advertising and protects the user experience.
- Reducing the Risk of Penalties: Using sensitive words can directly impact content recommendations and lead to account penalties.
2. Common Sensitive Words Categories & How to Avoid Them
1.Illegal Content Words:
- Topics like politics, pornography, and violence are strictly prohibited.
- Tip: Stick to sharing authentic, everyday life experiences and avoid controversial or sensitive topics.
2.Advertising Violations:
- Includes exaggerated claims, misleading phrases (like “lowest price” or “guaranteed results”), and unregistered contact info.
- Tip: Use phrases like “personal experience” instead of exaggerating results, and avoid absolute terms.
3.Health and Medical Claims:
- Avoid unverified medical claims such as “must-have for acne removal.”
- Tip: Add disclaimers like “results may vary” when sharing personal health experiences.
4.Competitive Comparisons:
- Directly criticizing competitors or unfairly comparing products is forbidden.
- Tip: Focus on sharing the strengths of your product or service without attacking others.
3. Practical Tips to Avoid Sensitive Words
1.Use Sensitive Word Detection Tools:
Leverage tools like “Juwuyou” to check for potential risks in your content before posting, ensuring your wording is safe.
2.Stay Updated with Platform Rules:
Regularly check Xiaohongshu’s content guidelines and look out for violation cases to refine your content approach.
3.Optimize Your Language:
Replace sensitive terms, such as using “recommend” instead of “guarantee,” to maintain objectivity in your content.
4.Choose Relatable Topics:
Focus on sharing real-life experiences and emotional connections, avoiding overly promotional language or hard-sell tactics.
4. Conclusion: Creativity and Freedom within the Rules
While Xiaohongshu’s sensitive word rules may seem complex at first glance, by using the right tools and strategies, it’s entirely possible to navigate them smoothly. Understanding the platform’s guidelines isn’t just about avoiding penalties; it’s also about improving the competitiveness of your content. By staying true to the platform’s regulations and infusing sincerity and creativity into your posts, you can gain more attention and build a loyal following on Xiaohongshu!
Table of Contents